Strengthen your Go To Market
The term “Industrial Sector” embraces a large variety of context. Indeed, each of the 5 type of manufacturing process (Repetitive, Discrete, Job shop, Continuous Process, Batch Process) has its own specificities, challenges and objectives.
In the same way, addressing asset management, operations’ performance, product quality, energy consumption or maintenance strategies (to name a few) requires dedicated capabilities.
Not forgetting that industrials have always been at the forefront of organization and management methods and are already driving their operations through digital solutions.
The landscape of “digital solutions for industry” is large and the marketing messages are numerous, creating confusion or even distrust in a sector in which not all the companies have the same level of maturity,
Understanding where your data solution better fit (Category), how it will contribute to the industrial value chain (Value and Motivation), where it will integrate in the OT/IT architecture, who will benefit from it (Time to Value) and who will use it, is crucial to engage with these high demanding companies.
Starting with a validated definition of your Market Product Fit (yes for us Market comes always first), we will help in set upping and deploying programs with a higher hit rate, accelerating your sales growth while reducing your Customers Acquisition Costs. Here are the domains in which we bring our value
An accurate Go To Market based on a clear Market Product Fit
Category
For which industrial vertical your solution better suits?
What category of products does the customer put your solution in?
Who
Who is the target audience within the category?
What problems does target audience have related to the category?
Why are those problems important to the audience?
Core Value Prop
What is the core value prop of the product? How does it tie to the core problem?
How quickly could we get the target audience to experience value?
Outbound
With a precise view of your Ideal Customer Profile, your Personas and your Positioning, we will sharpen prospection programs generating faster New Business Revenues.
Inbound
Once your solution market fit is validated, we will deploy with your teams Inbound Programs personalized to the audience building a sustainable pipeline.
Ecosystem
We help you expand your presence in the selected industrial ecosystem through clusters, partnerships (business and/or technological), etc to become thought leader followed by the community.
A strong Sales Plan, built from a precise Market Product Fit, generating more leads
and closing more deals.
Take a look at our others workshops that can be combined to help you ease and speed your Industrial Data Journey